This is not a “brand” marketing role.
This is a pipeline role.

You know how to build demand in enterprise B2B. You’ve done it with a lean team, strong content, and smart use of AI. You don’t just write strategy, you execute it.

You’ll own pipeline generation globally, working directly with the CEO and alongside sales. You’ll lead a small, capable team and set the direction from day one.

If you’re looking for a role where you can build, test, and actually see impact then this is it.

What you’ll be responsible for

Pipeline, first and always

• Own pipeline targets. Not activity. Not impressions. Pipeline.

• Design and run ABM programs targeting senior CX, Insights and VoC leaders in large US enterprises

• Build and execute account-based plays that directly support sales outcomes

ABM + content that actually converts

• Develop content that supports buying journeys, not vanity metrics

• Ensure everything produced feeds into pipeline generation

• Align messaging to real customer outcomes and keep it current as positioning evolves

AI-led execution

• Use AI tools to move faster and smarter

• Build repeatable workflows and coach the team to do the same

• Stay close to how buyers are using AI to discover solutions and ensure visibility there

Events that drive revenue

• Work closely with events to ensure they are tied to ABM strategy

• Define target audiences, follow-up, and conversion approach

• Make events accountable to pipeline, not just attendance

Leadership

• Lead and grow a small team across content, design, web and events

• Operate as a player-coach — set the strategy and get hands-on when needed

• Partner closely with sales and leadership to align on priorities and outcomes

What you bring

Non-negotiables

• 5–10 years in B2B SaaS marketing

• At least 3 years driving enterprise pipeline

• Proven ABM experience — targeting, mapping buying groups, running personalised plays

• Strong content instincts — you can brief it, edit it, and write it yourself when needed

• Comfortable using AI tools to accelerate output and improve quality

• Data-led — you track pipeline, test, adjust, and repeat

• Confident presenting to senior stakeholders and enterprise buyers

• Experience working in scaling environments where things aren’t fully built yet

Nice to have (but not essential)

• Experience in CX / VoC / customer insights space

• Familiarity with tools like Medallia or Qualtrics

• Experience building AI-driven workflows or agents

• Strong LinkedIn campaign experience (targeted, not generic brand ads)

• Exposure to PR and category building

What this role is (and isn’t)

This is for someone who wants to own growth.
Not sit in a lane.
Not wait for direction.
Not optimise campaigns that don’t matter.

You’ll be building the engine — and running it.

Package

• Competitive base + bonus + equity

• Fully remote (US-based role)

• Flexible working — output over hours

• Monthly workspace allowance

• Global work flexibility

• Annual team offsites

Application task

We care about how you think and execute.

In 150 words or less, tell us about one pipeline generation tactic you’ve personally delivered:

• what you did

• why it worked

• how you measured success

Keep it real. Keep it practical.

If you want, I can tighten this further for a specific audience (e.g. more aggressive, more founder-led, or more inclusive/EVP-driven depending on who you’re trying to attract).