In a crisis ensure empathy is part of your employer brand strategy
They say that people show their true character in a crisis, never could this be truer then now.
Repeatedly, we are hearing and seeing the impact of the COVID crisis on our businesses, economy and the adverse effect this has had on your teams and your people. The future is uncertain, a time where restructuring, retrenchment and outplacement is becoming an all too familiar part of the conversation. How your business approaches it will have either a positive or devastating impact on your employer brand.
As a recruiter, I'm hearing the stories, where employees are being out-placed feeling undervalued and unsupported, with little thought to their ongoing needs. Inadequate and inhumane strategies for retrenchment and outplacement will have a lasting effect on the perception of your company. It's important to remember your team and people will share these experiences and this will effect both your current employees and team and the potential to attract talent to your business in the future.
For business owners now is the time to look carefully at your end to end recruitment strategy. It is crucial to take a long term view that will ensure your business reputation demonstrates a supportive, empathetic solution and employs a 'people first strategy' that recognises your people as your most important investment.
Here are few quick tips to help you do this:
Clearly communicate all messaging around your business in a consistent way, that is appropriate and resonates deeply with your brand values.
Fully support your team. Employ strategies to help them successfully adapt to new ways of working with you, have systems in place to help them achieve success.
Communicate your new ways of working or brand stories to the market with honesty and authenticity. Be consistent on all your of communication channels; website, career pages, social and internal communications.
Utilise tools, methodologies or engage with service providers to help talent to get future ready for a new role inside or outside of your business.
At Maslow, we have always ensured that the organisations and people we work with thrive. More recently this has included pivoting my business to form partnerships to ensure I can deliver and execute human centred solutions to help support your people and your business strategy.
I am here to help you navigate through these turbulent times, continuing to help you to plan, support and curate a future ready strategy. Please get in touch for a free business consultation.